Lightbox
Brand

The 6 basic truths

Whether its re-branding, creating a niche, targeting a new customer profile or building a new category – the basics never change. Here are 6 truths you should know when starting out.

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Lightbox
Brand

Make 'em stick

During my time here, I’ve been through numerous case studies, heard pitches and even experienced first-hand to write about what makes a great brand. Here are some pointers on creating brand value, maintaining it, marketing it and some qualities of exceptional entrepreneurs building great brands.

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Brand
What does your brand stand for?
Shivani Daiya
16th April 2021

There are great products and services out there and great brands too, but not enough mission-first companies. If you have a solid mission - educate people about what you believe in, why, and how much hard work you put into it.

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Lightbox
Marketing
Why Taylor Swift is a sign of where Indian e-commerce is headed
Sandeep Murthy
15th November 2014

Taylor Swift demonstrates that while Spotify has 40MM users, she has a direct connection with 46.3M followers, known as the Taylor Nation. As a brand, her direct connection with people is so strong that she controls the balance of power in the distribution chain. This is a very strong statement and a real truth that all distribution businesses will quickly need to come to terms with.

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech