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The Ear Economy

There is something unique about audio-only content. Unlike Video content which captures our eyes and ears, audio targets only one of our senses: Hearing. Think about it- If you’re watching a movie on Netflix with terrible content but with a decent soundtrack and a background score, chances are, you’ll keep watching the film. If you’re out jogging and a terrible song comes on, you will quickly forward to the next one...

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Advertising in the IPL

“IPL is like cricket on drugs. And these drugs keep getting better. Entertainment is a drug fueled by advertisers, and IPL is the one drug loved the same by men, women, and children of all ages. Don’t get me wrong, drugs are not all bad. Some might save your life if you have COVID-19. Some might change the way you look at life. But what’s common is that all of them alter your lifestyle. And that’s exactly what advertisers spend money to do.”

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Log Kya Kehenge?
Maansi Vohra
28th January 2021

1 in every 6th Indian suffers from some form of mental illness – the World Health Organisation estimates that India will suffer a $1 trillion economic loss due to unaddressed mental health conditions between 2012 and 2030.  At Lightbox, we are in the business of understanding the Indian consumer and her problems, and then investing in the best solutions to counter these problems.

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Social - The next frontier of Commerce
Atharva Purandare
10th January 2021

Social Commerce (or Interactive Commerce) is a philosophy toward online shopping that humanizes the robotic online shopping experience, applying insights and design approaches that have been more traditionally associated with gaming, social media, or entertainment platforms. We deep dive into this topic with success stories, models and key takeaways for this rapidly evolving sector and is going to be the defining experience of commerce this decade.

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The content war: Unbundling short form video apps
Atharva Purandare
31st October 2020

Propelled by the exit of TikTok, access to cheap mobile data powered by Jio, and the availability of budget smartphones has created an ever-expanding whitespace of these ‘Bharat’ users. This has resulted in a fascinating battle of video content being fought between upstarts and new offerings by incumbent Indian media / digital content companies. Instead of trying to predict a winner, we’re going to unbundle what it takes to build a brilliant company in the short-form video app space.

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech

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The monthly Gazette is your source of happenings within Lightbox - updates, blogs, deep dives, opinion pieces and all things consumer tech